The Effect of Viral Hashtags on Nigerian Morphological Innovation: A Comparative Study of Twitter Movements
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Viral hashtags on Twitter have emerged as powerful agents of morphological innovation in Nigerian digital discourse. These hashtags not only serve to categorize content but also spur the creation of novel word forms through processes such as clipping, blending, and affixation (Akinyele, 2023). Nigerian users harness these digital tools to express complex ideas succinctly, resulting in innovative expressions that often deviate from standard morphology. Viral hashtag movements, particularly those tied to social and political issues, rapidly disseminate these new forms, influencing everyday language and creating a dynamic digital lexicon. This study investigates the morphological processes underlying hashtag-driven neologisms by comparing different Twitter movements. It examines how viral trends lead to systematic changes in word formation and assess the cultural and technological factors that facilitate these innovations (Ibrahim, 2024). The research aims to document the lifecycle of these morphological innovations and their broader implications for language evolution in Nigeria.
Statement of the problem
Despite the recognized impact of viral hashtags on word formation, systematic research on their role in driving morphological innovation in Nigeria is limited. Existing studies tend to focus on the social or political impact of hashtags without delving into the linguistic mechanisms involved. This gap restricts our understanding of how digital activism and viral trends lead to new morphological forms. The study seeks to address this deficiency by comparing morphological innovations across different Twitter hashtag movements, thereby elucidating the processes and impacts of digital lexical change (Chukwu, 2024).
Objectives of the study
- To analyze morphological innovations induced by viral hashtags.
- To compare word formation processes across different Twitter movements.
- To evaluate the impact of these innovations on Nigerian digital language.
Research questions
- What morphological changes are associated with viral hashtags?
- How do word formation processes differ across hashtag movements?
- What impact do these innovations have on everyday language?
Significance of the study
This study is significant as it provides a detailed examination of how viral hashtags drive morphological innovation in Nigerian digital discourse. The findings will contribute to linguistic theory and digital communication research, offering insights into the mechanisms of lexical change and their cultural implications (Akinyele, 2023).
Scope and limitations of the study
The study is limited to Twitter and focuses on hashtag-driven morphological innovation in Nigerian digital discourse, excluding other platforms and offline language.
Definitions of terms
- Morphological Innovation: New word formation processes that alter language structure.
- Viral Hashtag: A widely circulated hashtag that drives digital trends.
- Neologism: A newly coined word or expression.
Related Project Materials
VIOLENCE AND THE GIRL-CHILD IN SELECTED NOVELS OF BUCHI EMECHETA, YVONNE VERA, NURUDDIN FARAH AND IKECHUKWU ASIKA
Background to the Study
Violence has remained a very complex subject which takes different dimensions in societies of the world today. It...
STUDY ON THE KNOWLEDGE AND APPROACHES OF NURSING MOTHERS TOWARDS IMMUNIZATION (A CASE STUDY OF AJEGUNLE HEALTH, IKORODU, LAGOS STATE)
ABSTRACT
The study on the knowledge and approaches of nursing mothers towards immunization aimed at evaluating the to de...
A study on the impact of personalized marketing on retail sales: A case study of fashion retailers in Benue State
Background of the Study
Personalized marketing has become an increasingly popular strategy for retail b...
DESIGN AND IMPLEMENTATION OF A CREDIT CARD FRAUD DETENTION SYSTEM
STATEMENT OF THE PROBLEM
It has already been mentioned that the losses of a credit card fraud can affect all consumers,...
EXAMINING CORPORATE SOCIAL RESPONSIBILITY AS A RISK MANAGEMENT STRATEGY
ABSTRACT
This study investigated the impact of corporate social responsibility practices on risk management of mining firm in Nigeria. Th...
THE INFLUENCE OF COMMUNICATION BETWEEN PARENTS AND STUDENTS ON ACADEMIC PERFORMANCE
ABSTRACT
This study investigated The influence of communication between parents and students on academic performance. Three research ques...
An Assessment of the Economic Impact of Post-Harvest Losses on Nigerian Agriculture
Background of the Study
Post-harvest losses refer to the reduction in quantity and quality of agricultural...
An appraisal of robust internal enforcement measures on mitigating operational risks in banking: a case study of Guaranty Trust Bank
Background of the Study
Operational risks, including fraud, mismanagement, and internal errors, pose significant challenge...
The Impact of Neonatal Resuscitation Training on Nurses' Competency at State Specialist Hospital, Bauchi
Background of the Study
Neonatal resuscitation is a critical skill for nurses involved in childbirth and neonatal care...
An Assessment of Barriers to Effective Pain and Symptom Management in Hospice Patients in Borno State Hospitals
Background of the Study: Pain and symptom management are central to providing quality care in hospice settin...
